Reasons to Outsource Graphic Design

  • Cost savings: Outsourcing graphic design can often be more cost-effective than hiring a full-time graphic designer. This is because you only pay for the services you need, and you don’t have to worry about providing benefits or office space.
  • Access to a wider pool of talent: When you outsource your graphic design, you have access to a global pool of talented designers. This means that you can find the perfect designer for your project, regardless of their location.
  • Flexibility: Outsourcing graphic design can give you more flexibility in terms of when and how you work with your designer. You can choose to work with a designer on a project-by-project basis, or you can establish a long-term relationship.
  • Expertise: Outsourcing graphic design can give you access to the expertise of experienced designers. This can be especially helpful if you need help with a complex or specialized project.

Using Google’s AI tool, Bard, for blog content…

AI can help with your business blog in a number of ways, including:

  • Generating ideas for blog posts. AI can use natural language processing to analyze your past blog posts, social media posts, and other online content to identify topics that your audience is interested in. This can help you to come up with new ideas for blog posts that are relevant to your target audience.
  • Writing the first draft of a blog post. AI can use natural language generation to write a first draft of a blog post based on the topic that you have chosen. This can save you a lot of time and effort, as you will not have to start from scratch.
  • Editing and proofreading blog posts. AI can use natural language processing to identify errors in grammar, spelling, and punctuation in your blog posts. This can help you to ensure that your blog posts are free of errors and easy to read.
  • Publishing blog posts. AI can use natural language generation to create social media posts, email newsletters, and other types of content that can be used to promote your blog posts. This can help you to reach a wider audience and drive traffic to your blog.

Making Sense of Logo File Formats

When a branding project wraps up, the designer usually turns over a set of logo files. It can be overwhelming knowing which format to use in particular situations. These brief guidelines should help clarify the differences to help avoid the dreaded “pixelated” logo problem.

Vector files

A logo created in professional design software like Adobe Illustrator works with vectors. They’re built using mathematical points and don’t have an assigned resolution. For that reason, they don’t lose quality when scaled up in size. They’re also the most preferred format for release to another designer, publisher, printer or vendor. Particularly when you’re printing your logo, you’ll want to use the vector file. It will look clean whether printed on a brochure or scaled up to an oversized banner.

Formats: AI (Adobe Illustrator), EPS, PDF (as long as it was created in a vector program) or SVG (gaining popularity as a vector-based web format).

Rasterized files

Any files that are rasterized have a set resolution, much like a photo file. When an image is increased in size, the quality can suffer. This is often the case when a logo appears pixelated. However, if you start with a high resolution image and don’t scale it larger than the original size, the quality should be fine.
There are a variey of popular formats, but each have different characteristics.

Perhaps the most popular format is JPEG (.jpg). It’s a fairly universal format and has a compact file size. However, it does not support transparency. This means if the logo is placed on a color background, it will appear with an opaque white box behind the logo that extends to the full size of the image.

For web or presentation purposes, there are several formats which can appear transparent (if they are prepared appropriately): GIF, PNG, or TIFF.

The bottom line… if you’re sending logo files for a print job, vector is always preferable. For the web, there are several acceptable rasterized formats, but be careful not to enlarge the logo above its original size.

Get Your Skis + Snowboards Shined Up!

Windy City Ski & Snowboard Show billboard

Fall has been hectic so far with a vast array of projects – magazine design, direct mail, print ads, web development…

Though it seems early, this is the time of year my thoughts start wandering to ski season.
We had the good fortune to help with the media efforts for the upcoming Windy City Ski & Snowboard Show. It was wild seeing the billboards we designed while driving around the Chicago area! They could be seen on I-90, I-294 and IL-53.

Happy 2018! hopefully bidding farewell to several trends

Welcome to the new year! I hope your holidays were relaxing and spent with family and friends. Now it’s time to get back to business – or ease into it, anyway.
Hopefully we can bid farewell to these trends (and phrases) as we begin the new year:

  • Fidget spinners
  • Ripped denim – what’s old is new again…and again?
  • Charcoal in everything – drinks, toothpaste, facial products…
  • Unicorn frappuccinos – huge dose of sugar masked by disturbing color
  • Fake News!

Any other suggestions? Send ’em over!
Hope to hear from you in the new year.

Summer’s Here!

Summer’s here and the time is right for …

re-branding / updating logo
trade show displays
graphics for special events
redesigning your website

… oh yeah, and dancing in the streets!

With the first day of summer upon us, it’s the ideal time for outdoor activities. Though we’ve also been busy with several new projects inside  [New Work].

We had the pleasure of working with the amazing team at Wilmette Public Library. Not only did we rebrand & develop a new logo, but we also designed their new responsive website. Project goals: create a dynamic site that’s highly intuitive and works well on any device (mobile, desktop, tablet).

Enjoy the rest of your summer before the days start getting shorter. (Wait, summer solstice just happened?)